Survey ranks Goodwill No. 1 for brand value
Goodwill organizations across the country, including Goodwill Industries of Middle Georgia and the CSRA, received this news from Jim Gibbons, President of Goodwill International:
“Congratulations to all of you, your boards of directors, your teams, and your supporters! Because of you, the Goodwill brand is once more No. 1. Take a look at this Brand World Value Rankings research conducted by Enso and published by Fast Company online this week. Goodwill is ranked No. 1 in the report, followed by Amazon, Google, Kellogg’s, PayPal, Disney, Girl Scouts of America, Kraft, Johnson & Johnson, and Dove.
Congratulations. It’s your innovation, hard work, and execution that makes the Goodwill brand what it is.”
This ranking is based on polling of more than 3,000 participants by Enso, and validates that Goodwill’s mission of changing lives, families and communities resonates with people all across our country. At a time when our retail sales are lagging, along with those of national retailers, we’re thrilled to see an opportunity to highlight the fact that more than 86 cents of every dollar in Goodwill revenue goes into our job training and education services.