Aiken event celebrates “Green Thanksgiving”

A budding partnership between Goodwill and Aiken business leaders is expected to grow into a festive family event Nov. 22 with a “Green Thanksgiving” shopping spree at Aiken’s Goodwill retail store – with an even larger “Green Christmas” to follow.

Created by The Willcox owners Shannon and Geoff Ellis, along with other members of the Aiken business community, “Green Thanksgiving” represents a creative effort to practice socially responsible giving that recognizes the value of extended buying power available to thrifty Goodwill shoppers.

“Sustainability is a vital part of our culture at The Willcox, and as we’ve learned more about Goodwill we’ve grown to love the concept of consumers being empowered by its innovative business model of selling donated goods in a retail setting,” said Shannon Ellis, who serves on the Board of Directors of Goodwill Industries of Middle Georgia and the CSRA. “Goodwill stores embody the ‘reuse’ part of the ‘Reduce, Reuse, Recyle’ mantra in the processing and resale of donated goods, and also through their mission of rebuilding human potential.”

For the “Green Thanksgiving” event at 3 p.m. on Nov. 22, employees and family members of The Willcox, the Hilton Garden Inn and Hampton Inn will enjoy an opportunity to shop at the Aiken Goodwill retail store at 1015 Pine Log Road as a holiday gift. In addition to providing the shopping spree to their staff, the Aiken business leaders hope to demonstrate support for Goodwill and Helms College and their program expansions celebrated during the inaugural “Dinner at Dusk” in Aiken, and encourage other businesses to adopt the concept for greater participation in a “Green Christmas” event.

To learn more about “Green Thanksgiving,” email Barry Paschal, Goodwill Senior Director of Marketing and Communications, at, or call 706-726-1986.